![]() Pizzeria Uno claims to have created the deep dish, but there's some controversy there. So history goes that the first Uno's was founded by Ike Sewell and Ric Riccardo in Chicago, Illinois. Why would I EVER eat them here in Chicago?" Turns out the pizza from Pizzeria Uno Chicago is quite different from the Uno's Pizzeria in Boston. I've eaten (and loved) their pizza since youth. I tried it from a famous chain called Lou Malnati's first, but then one of my friends recommended Uno's. With demand for pizza booming and travel picking up around the country, the time has never been better for hotel operators to optimize their food and beverage program with a Pizzeria Uno restaurant conversion.I recently visited Chicago and had my first real bite of a true, Chicago deep dish pizza. Looking ahead to 2023, Pizzeria Uno is targeting 10 to 15 new units, with more to come in the years ahead. These events, along with others, have filled the pipeline with interested prospective franchise partners as the company moves into the new year. The company was also a member of the BITAC conference in Florida which pairs together hospitality industry decision-makers and owners with development and solution companies. Pizzeria Uno also attended the Asian American Hotel Owners Association (AAHOA) National Convention as well as the AAHOA regional show in Orlando. In Tampa, the brand attended and hosted a booth at The Franchise Show that saw over 2,000 attendees. ![]() We are providing quality food from a trusted brand and they are glad we are there.”Īs part of a strategy to pique the interest of more potential developers, Pizzeria Uno participated in several trade shows and conventions during 2022. “But we've been able to alleviate that hurdle for guests. “For years, restaurants in hotels didn't get much outside traffic because the perception was that they were too expensive or that they did not have great food,” says Fred Houston, Vice President of Franchise Operations at Pizzeria Uno. And since hotel operators already have the kitchen and most of the equipment in place, conversion costs are minimized, giving owners confidence they will have everything they need to run the restaurant efficiently. Pizzeria Uno also provides its owners with in-depth support in all aspects of the business, from planning to build-out, operations to supply chain, and marketing and finance. Increased business isn’t the only benefit franchisees can expect when partnering with the 40-year veteran franchise company. We are not only seeing increased hotel guest traffic, but we are also seeing customers from the local community frequent the restaurant, which hadn’t happened previously.” “We have seen revenue increases from day one. “To bring the iconic Pizzeria Uno brand to our hotel has been an amazing opportunity,” says Victor Ravago, who is part of Bravo Hospitality Group, the franchisee behind the opening. This location, which was previously an unbranded restaurant, marked the first time Pizzeria Uno expanded its original Chicago deep dish recipe outside its iconic downtown location, which opened nearly 80 years ago. The first of these five hotel conversions to launch was a Chicago-area hotel that opened its doors in August. Notably, the franchisees that have opened have already signed on for more locations after seeing great success from partnering with the brand. These include locations in Illinois, Indiana, Michigan and Virginia. Launching a new hotel-restaurant conversion strategy gave hotel owners a chance to open a full-service Pizzeria Uno restaurant connected to their hotel, tapping into the brand’s nationally recognized menu and universally in-demand product to serve both guests and local members of the community.ĭuring this monumental year, Pizzeria Uno had five new signings-more than they’ve signed since 2011. Maintaining that culture really is the secret sauce of our pizza and brand.” When you have that passion, that's going to carry over to the quality of your food and guest service. Secondly, we focus on bringing in franchisees who are passionate about the brand. ![]() “For one, we have a collaborative franchise environment and work together in many aspects of the business. “2022 has been a record year for growth for Pizzeria Uno, and we attribute much of our success to our franchise model,” says Erik Frederick, Pizzeria Uno CEO. ![]() And in 2022, Pizzeria Uno began leveraging its heritage and franchise infrastructure as a branded-restaurant player in the lodging industry. Their established reputation and long-standing franchise structure have helped franchisees thrive for decades in free standing restaurants. Pizzeria Uno has solidified itself as a piece of pizza history, recognized as the true birthplace of Chicago-style deep dish.
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